“Beautiful China, more than pandas” opening in Berlin

Pandas, the national treasure born andraised in China.Their cute looks are welcome by almost everyone.Now pandas arecrossing borders and seas.How does it feel like to see pandas in an exoticcountry?

The “Beautiful China, more than pandas”campaign is hosted by China National Tourism Administration and organized bySichuan Provincial Tourism Development Committee.

Take panda as the mascot of Chinatourism. Allow the global tourists to see pandas and visit China!The campaignwill last more than three months.

covering countries and regions includingHong Kong, Macau, Germany, Austria, Korea, Japan, the United States, Canada,Australia, New Zealand, Malaysia and Thailand.Tourism Promotion andIntroduction Meeting, Panda Art Show, Panda Flash Mob and other performanceswill showcase the feature of pandas as well as to recruit fans among all globaltourists to visit the hometown of pandas.

On the day of Sept. 2nd,Panina, the campaign mascot will arrive Germany, the first stop of the campaignto launch the ceremony of the campaign in Berlin and the fabulous roadshow.Panina comes from both “Panda”and “China”, meaning “wish you coming”in Chinese,which is a thorough expression of Chinese passion and hospitality.

TourismIntroduction and Promotion Meeting,experiencing thebeautiful China

On the morning of Sept. 2nd,2016, the opening ceremony of “Beautiful China, more than pandas” and ChinaTourism Introduction and Promotion Meeting will be launched in Berlin, Germany.Li Jinzao, Director of China National Tourism Administration. Zhang Lizhong,Head of Department of Tourism Promotion and International Liaison. Hao Kangli,Director of Sichuan Provincial Tourism Development Committee. DuoYangNaMu, Director of ChengduMunicipal Bureau of Tourism. Zhang Junhui, the Chargé d'affaires of Embassy ofPeople’s Republic of China in Germany. Steffens Alexander, representative ofFederal Ministry for Economic Affairs and Energy. Jochen Szech, Chairman ofGerman Tourism Association (DTV). Mr. Rainer Nitsche, Deputy Mayor of Magdeburgand other representatives from travel agencies, airline companies and mediaabout 150 people in total will attend the meeting.

Hao Kangli, Director of the committee,gives the introduction themed as “Sichuan, more than pandas”to present thenatural sceneries, humanities history, food and local customs in Sichuan as thetourism features and highlights.

The meeting will introduce the selectedpanda travelling routes, “Distinguished Sichuan Restaurants”campaign andSichuan cuisine routes. Traditional face-changing Sichuan opera and the flowingsilk sleeves are magnificent and the lovely mascot Panina will interact withthe people on site.

The meeting will also play the promovideo of “Beautiful China, more than pandas” and cute campaign animation.

Promotion ofSichuan culinary Adventure,Eat and cookSichuan dishes

On“Sichuan Culinary Adventure PromotionalDay”, the German public will experience unique Sichuan food via tasting and cookingSichuan dishes.

Recruitment ofpanda fans, attracting global tourists

The campaign will recruit worldwide pandafans, showing the charm of pandas and their hometown to global tourists. Luckyfans will travel to Sichuan for free to experience the charm of the hometown ofpandas and the breathtaking beauty of Sichuan! Click “Fans Recruitment” Button andthen click “Sign up”to register online!

The campaign will last a few days in Germany. Panina the mascot willtravel around the world, bringing more great activities to all of you! Staytuned!